Posted on / by Stina / in Projects

Hoorah App Character Design

Meet Patch! The new mascot character for Hoorah – a mobile first professional feedback platform, where anyone can give anyone feedback. 

One of the key features of the app is allowing users to hit one of 3 x emoji-like reaction buttons before giving feedback. I was approached with the task of reworking the existing emoji character from a smiley-hexagon, to a unique cartoon character that could be used both within the app and across supporting marketing collateral.


We developed a few different concepts and variations during the initial brainstorming sessions, then settled on a patchwork monster idea that incorporated the hexagons from the original branding. As the character was going to be used as both a full-sized character and at a smaller size for the ‘reaction’ buttons – we’d already agreed to keep things simple with the line-work and colouring.

Hoorah App Character Sketches


The result was a friendly and expressive character, who would easily adapt to the varying size placement – from a small in-app icon, to large scale marketing collateral.

By incorporating the existing hexagon shape, colour scheme and clean look-and-feel of the branding, the character could be seamlessly incorporated into the app’s UI without taking away from the core visual identity.

Hoorah! App Character by Stina Jones

If you’d like to commission a character for your brand or campaign, please get in touch


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