Robot Character Upgrade 3.0

After years of loyal service, it was time to retire my old mascot character and replace her with a new and improved design. Whilst I liked her overall look, in practice I found the proportions and details too rigid to work with in a dynamic way.

This redesign addresses those issues by using bolder and more expressive lines, reduced detail, longer limbs, as well as a colouring style that’s more in line with my current work.

Process and Results

Stina Jones Character Design Planning

My process always starts with a planning and sketching session. I made a few notes about the colours and placements so I could better align the new character with my branding and collateral. I then used Procreate App on my iPad to sketch up some ideas, playing with different proportions and stylisations before eventually settling on a little square faced robot with a messy hairdo.

The sketches were then exported from my iPad into Adobe Illustrator for inking and colouring. I’d considered how often the character would be viewed on mobile, so I decided on a bold minimal colouring style that would work well at smaller sizes, whilst still being impactful at a larger scale.

SJCharacter_WIP_1000px

After finishing up the digital inking, I worked up a few different variations to use across my website and social profiles. I’ve kept a working Illustrator file to hand with all the grouped elements and layers intact, so I’m able to produce extra variations more efficiently as I need them.

Stina Jones - Character Design

Stina Jones Twitter @stina_jones

Evolution

My little robot character has undergone a fair few stylistic and structural changes over the years – from the simple single layer linework I used in 2012, through to the more colourful layered iteration I’m using now. It’s been a fun opportunity to experiment with different approaches to using character illustrations as a brand asset.

Stina Jones Character Evolution

There are a few more things I’d like to try with this one too, such as animation and large format prints. As always, I’ll be sharing the results on my Instagram for those interested.

If you’d like to commission a character of your own, please get in touch

Have a Merry Holiday!

The studio is now closed for the holidays and will be back open on the 5th Jan 2015. I’ll be taking on new projects in the new year for January and beyond.

Before I head off I’d like to say a huge THANK YOU to everyone who’s supported my work this year. It really is appreciated!

Wishing you all a very merry holiday and all the best for 2015! x

Art Print: Nucleus Blue

Meet, Nucleus Blue – my latest digital character illustration and newest edition to my online store. I’ve been on a bit of an anime binge recently, which no doubt had an influence the style of the piece.

Raa..!

I created a new robot vector-doodle this weekend, which is now available to buy for a limited time on Throw Pillows, iPad Skins and other printed goodies, from my Society 6 Store.